Its design is simple and that’s to appeal to universal forage bases of various different types of minnows and juvenile fish. In terms of body design, the shape of the HMKL’s body is incredibly lean because designer Izumi believes that “leaner lures are more effective in tough fishing situations.” “The ultimate goal,” says Izumi, “was to create a jerkbait that blows the competition away with its lean profile, action, and form, and simply catches more fish.”To that end, Izumi crafted a bait with a unique weight transfer system, with SaqSas swivels on the front and back to reduce fish coming off, and a circuit board carbon fiber bill—the first ever on a jerkbait—that’s very durable and won’t chip. Like the rudder of a boat, the circuit board bill keeps the bait’s action accurate and very precise every time you use it. It’s also extremely sharp and cuts the water very accurately, getting the bait where it needs to be.